Formative Content Social Videos

Formative Content are a content marketing agency specialising in journalistic lead marketing content, they deal with a great deal of news articles, white papers and social video scripting for the World Economic Forum and in this instance they wanted something to market their own brand and service. For this I produced a series of social videos aiming to capture the same journalistic themes they take from their own social video they produce for their clients.

Though they first videos are initially directly on their service, I am currently working with them to develop their own voice and video brand so that their audience can get as much value from their video content as they provide to some of their own clients.