Generation Z Report Social Videos

The Varkey Foundation’s Global Citizenship Survey polled 16-25 year olds around the world asking about their quality of life, their ambitions and goals and the struggles they face. To help publicize the report The Varkey Foundation needed a series of video designed for social media to pique people’s interests and direct them to read the full report.

Taking a few simple facts and figures out of the report, I produced a series of widescreen and square videos for Varkey’s website as well as optimized for social media platforms and mobile viewing.

The videos have currently received 274.8k views on Facebook with 432 shares, and that is a massive change from having an average of roughly 500 views per video they put out.