Primark Madrid Gran Via is a huge retail space with its focus being the massive beautiful octagonal LED mesh screens that integrate amazingly into the space. Allowing shoppers to see out through windows, whilst still displaying rich graphics, video, animations and surround sound audio inwards at shoppers entering.


I’ve worked on concepting and creating a huge range of video and motion content for Primark Gran Via, from campaign content, to special events, seasonal motion, to brand takeovers and partnerships with some of the biggest entertainment brands. Disney for Toy Story 4 and Frozen II, HBO for Game of Thrones, Harry Potter, as well as many other partners and brand ambassadors



For the Berlin Alexanderplatz store, video content is projected onto a specially routed wooden aerial map of Berlin. As well as working on Primark’s standard video campaign content, I also worked on several Motion pieces celebrating particular campaigns or milestone events such as Primark’s 50th Birthday, Pride, Christmas, etc.